Have you ever thought of what to be the best birthday present for your kids? I might say that I will prefer to buy them a set of LEGO toys that consists of colorful and variety of toys and bricks... Very interactive and interesting toys to play with. It is a construction and educational toys where we can select them based on the age, theme and category.
Based on the Astro Discovery Channel from National Geographic, globally, children spent estimated 5 billion hour a year playing with iconic bricks. The demand for LEGO toys increased worldwide. Billions of bricks are produce every year. And that what makes the Lego factory in Billund the largest plastic molding factory in the world!!!
LEGO Danish toys are most popular in Europe and Netherlands...estimated 75,000 LEGO World fans gather and participate to show off their creations during exhibition held by Lego Group every year
Replica of a Dutch National Museum of Classic Arts.
LEGO Factory in Billund, Denmark
To start up with this toy empire, the company produced a simple interlocking plastic bricks. Then followed by gears, mini figures and various other parts... And each pieces of LEGO bricks must match and connect each other and easily taken apart again in order to construct objects such as robot, vehicles and buildings.
Lego Group was started by a carpenter; Ole Kirk Christiansen from a small village in Denmark called Billund in 1932. His company, LEGO comes from two Danish words, ‘LEG GODT’ which means ‘Play Well’.He started his workshop by making wooden toys from two Danish wood and only after few years later production of toys in full scale was done by injection molding machine that turns raw plastic material into bricks. They started to make model sets as well as the basic building bricks.
Through out the expansion of his business, Lego has modified the designed of Kiddicraft bricks after examining a sample given to it by the British supplier of an injection molding machine that the company had purchased. So much improvement on quality and safety had been made. Ole Kirk Christiansen was very consent on the quality of his products that turns his company’s motto into, ‘det bedste er ikke for godt’ which means ‘only the best is good enough’..the motto is still being used till now by the company.
LEGO cater the builders at every age .New inspiration and design followed by a storyline are the basic necessity to set up new invention. Designers will test new design and solve unique puzzle, translate building experiences into a broad game. Lego Group faced so many problems during the time especially the technical problem with the locking limitation ability and to find the right material to develop modern bricks. Each LEGO piece must be manufactured to the existing degree of precision in order for two pieces that are engaged to be fit firmly and easily dissembled. LEGO bricks from 1958 are compatible with the current bricks that we do have today.
Create prototype mold- It must go for testing assembly.. What perfect in the computer screen may not mean fit in the real world. To produce the mold is very expensive. It must be precisely produced, not only must fit accurately but must interlock with every single block made since 1958.
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During 1970s and 1980s new types of LEGO like ‘Technic’ and ‘Space’ were developed. LEGO roads, houses and figures with arms and legs mean that kids could now build whole LEGO towns! The Lego Group has released thousands of sets with a variety of themes, including townand cities, space,robots, trains, dinasours, and so forth.. In 90s, behavior changes, video game grew in popularity
In 1992 a LEGO castle was built using 400,000 bricks. In 2000, LEGO was voted ‘Toy of the Century’ and the amusement park LEGOLAND opened in 1968 – LEGO had become one the most popular toys on the planet! Ole Kirk Christiansen, who was up-from-nothing business has annual sales of more than $30 million, now accounts for almost a penny of every dollar of Danish exports and set up his own network of all around the world!!.
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