Lego Group was started by a carpenter; Ole Kirk Christiansen from a small village in Denmark called Billund in 1932. His company, LEGO comes from two Danish words, ‘LEG GODT’ which means ‘Play Well’.He started his workshop by making wooden toys from two Danish wood and only after few years later production of toys in full scale was done by injection molding machine that turns raw plastic material into bricks. They started to make model sets as well as the basic building bricks.
Through out the expansion of his business, Lego has modified the designed of Kiddicraft bricks after examining a sample given to it by the British supplier of an injection molding machine that the company had purchased. So much improvement on quality and safety had been made. Ole Kirk Christiansen was very consent on the quality of his products that turns his company’s motto into, ‘det bedste er ikke for godt’ which means ‘only the best is good enough’..the motto is still being used till now by the company.
LEGO cater the builders at every age .New inspiration and design followed by a storyline are the basic necessity to set up new invention. Designers will test new design and solve unique puzzle, translate building experiences into a broad game.
In 1992 a LEGO castle was built using 400,000 bricks. In 2000, LEGO was voted ‘Toy of the Century’ and the amusement park LEGOLAND opened in 1968 – LEGO had become one the most popular toys on the planet! Ole Kirk Christiansen, who was up-from-nothing business has annual sales of more than $30 million, now accounts for almost a penny of every dollar of Danish exports and set up his own network of all around the world!!.